The objective of this project is to create a new and original typography for either an event or based on a chosen typographer, and in my case, I picked Herb Lubalin as my main inspiration for this typography.
The font was inspired by his typefaces, but with a modern twist by making it sans serif and 3D effect, complimented by vibrant colors to give it a more futuristic look.
The reason I created this style is because most of Lubalin's fonts are serif and nowadays since a lot of people use digital media, I think serif fonts are not really good to be used on digital media because the legibility is a bit bad, especially if you use it as a body text.
